Monday, March 30, 2009

APEX 2009: Anticipation and Expectations

The IPC APEX Expo in 2008 exceeded most of our expectations for energy, attendance, and peer/customer interaction. Many lauded the move for the tradeshow from Los Angeles to Las Vegas. Now in its sophomore year at the Mandalay Bay in Las Vegas, APEX faces a drastically different economic climate: nerves and uncertainty on a grand scale. My bumpy, swaying flight into Vegas was either a metaphor for the feeling of the business world, or simply a free version of the rollercoaster at the New York, New York casino. The APEX show floor will open tomorrow, Tuesday the 31st, and I am interested to see what APEX brings.

Before we head out to the exhibits, we can set worrying aside and celebrate innovation with the 17th Annual SMT VISION Awards, taking place tonight. Some of the award judges commented on this year’s entries, noting that new ideas were coupled with price-consciousness and economical operation. Electronics manufacturers naturally gravitate toward lean principles, like low/no waste and efficient operation, and this really has value during tight economic times. Read more about the SMT VISION Awards on SMT’s homepage,, and in the SMT WEEK e-newsletter on Thursday, summarizing the APEX show.

I will be blogging from the show all week, sharing product news, insights from industry experts, and the “mood” on the show floor at this major event for electronics manufacturers.

Meredith Courtemanche, managing editor

For more on APEX 2009, read:
From the Show: APEX Cleaning & Alternatives Subcommittee
Pre-show Preview: IPC APEX Expo
APEX Product Showcase
IPC APEX Expo Preview: Innovative Technology Center, Task Groups, and More
APEX Product Preview
Get Ready for APEX: Preview of Technical Sessions and Noteworthy Events
and see the APEX Product Preview in our March/April issue.

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