eWaste: Establishing an Environmental Program

In the past several posts of this eWaste series, we’ve looked at electronics recycling and end of life (EOL) management from the EMS company’s and recycler’s perspectives. Today, we’ll look at the idea from one OEM’s viewpoint, and follow this networking and security vendor's internal and external initiatives to construct and implement an environmental program. David Cox, senior VP of Blue Coat Systems Inc. (Nasdaq: BCSI), describes how the BluePlanet program started, their method for laying out an environmental roadmap, and other steps that any company can take to shape their reduce/reuse/recycle program for sustainability and profitability.

The BluePlanet environmental program, designed in partnership with consultants from TFI (see Pam Gordon’s Do’s and Don’ts in the first eWaste post), operates on a company-wide level, interconnected between different departments. For example, the company implemented a take-back program when customers upgraded to new models, recycling the legacy products into their spare parts program. This required coordination between account managers in the field, channel partners, the rework and repair team, and shipping, as well as a marketing push to get the word out to customers. A simple “swap mentality” didn’t yield many returns, and since upgrades occur on the customer’s schedule, not coordinated across the customer base, distribution was highly fragmented. Logistics were difficult at first, Cox admits, but incentives for success included reduced cost of replacement/refurbished units for customers, reduced excesses in component build, and satisfying the many green info requests that come through in a request for quote (RFQ). “This program pushed us to really study our installed base, and there are additional benefits reaped from that,” Cox adds.

As much as the environmental program is global in scale and a company-wide project, it also is reliant on the individual employee. Blue Coat created an E-Heroes program, wherein employees submit ideas for how Blue Coat can become more green. This includes anything from designing products for ease of rework (reducing scrap and waste), considering the impact of raw materials used, designing for the environment (DfE) in new product introductions (NPIs), carbon footprint in travel and shipping, and more — even the kind of ink used on packaging. Since the company’s products enable increased application response times in consolidated server environments, it was only natural to execute a server consolidation internally, going from 85 servers to 3 and conserving energy as a result. Cox said these internal suggestions led to a solid program from the start, with a comprehensive approach and clear goal. As with the take-back program, secondary benefits like boosted employee morale and a recruitment edge were realized.

Blue Coat, like many EMS providers we interviewed for previous posts, chose to partner with a dedicated recycler for some of its EOL needs. “We found that 98% of some products were recyclable or recoverable,” Cox notes. Blue Coat’s hardware, manufacturing, and process engineers took a workshop on design for recyclability (DfR), which can boost this materials reuse even higher in the next product generation. Cox suggests performing due diligence on a potential recycling partner and looking for specs like a global footprint, commitment to correct practices, and satisfied clients. Read more about choosing a recycling program in the eWaste post, “Which Electronics Recycling Model Fits Your Business?”

Blue Coat is over the first few hurdles in establishing an environmental program. The company is now at a point where it can see and understand all of the future opportunities available, and can leverage the steps it's already taken. With the unifying and company-building power of the BluePlanet implementation, Cox now looks forward to determining longer-term goals for the company’s environmental strategy.

Meredith Courtemanche, executive editor

eWaste: Which Electronics Recycling Model Fits Your Business?

Electronics recycling comprises several end of life (EOL) processes, from disassembly to data destruction to metals salvage and other steps. Some companies are one-stop-shops, smelting, grinding plastics, recovering useable components, and reselling raw materials. Others partner with recyclers, perhaps performing data protection and initial disassembly then handing over waste to dedicated processing centers. Beyond this are a myriad of brokers, specialists, and other processing/resale points that can make the reverse logistics of EOL more complicated than the traditional assembly supply chain. It is through this multi-tiered network that broken computer parts become flower pots, for example.

Celestica is an EMS provider entrenched in the design, assembly, ship, and after-market support of electronics. However, as Mike Andrade, senior VP and GM, North America, Celestica, points out, the company is not a major physical recycler. Instead, they use their experience with supply chains to design a network of reverse supply chain partners. Today, Celestica handles initial breakdown of waste electronics for some customers and then sends the eWaste to certified recycling partners in the U.S. and Canada. As customer interest and the company's EOL management program grows, Celestica will work to expand with a secondary network of partners globally. “We’re in the middle, orchestrating sustainability, from design for environment (DfE) to EOL,” explains Andrade. Kimball Electronics, also an EMS provider, has a repair depot, which incorporates its recycling operations. The Kimball employees are especially trained in their products, more than a recycling partner can be, so they are uniquely able to manage eWaste components, including repairing parts to avoid recycling entirely.

Li Tong Group is a dedicated recycler based in Hong Kong. The company partners with EMS providers like Elcoteq and Foxconn globally. Electronics recycling can be done correctly and make money, if you have a long-term business model, say Li Tong’s Phil Cruickshan, director, ICT. The company generally buys waste electronic products, processes them down to the raw components, and resells these metals, plastics, etc. This is different than the traditional model of charging a rate or fee for electronics recycling services. Another key to their business model is global, long-term partnerships. Much like the long-term EMS/OEM partnership, this is based on trust, total costs, traceability, and a good track record.

For those about to enter the recycling field, either as a supervising partner or as an involved recycling company, the waters can be murky. Not only are there an estimated 1,100 small recyclers in the U.S., selling to a range of brokers, but the regulatory environment is fragmented and vague. While the Waste Electrical and Electronic Equipment (WEEE) directive gives EU recycling rules, these are still unclear in some areas and unenforced, or enforced without uniformity, across Europe. In other regions the laws are even less standardized and enforced. Regulations differ from state to state, says Ed Grimes of Kimball Electronics, and many of these regulations are changing. Without security and enforcement, “recycled” electronics end up in dumps in places like China and Pakistan, creating human-safety violations, fueling the counterfeit components trade, and damaging brand reputations. With electronics infiltrating new sectors, from children’s toys to displays on washing machines, eWaste recapture requires a wider net and serious supply chain management capabilities. Every piece of eWaste should, ideally, be accounted for and traced. Recyclers like Li Tong combine Social Accountability 8000 (SA8000) and OSHA compliance with extreme traceability and quality (IS0 9001) regulation to avoid these pitfalls.

Next week, the eWaste series concludes with a look at one OEM that is nearly 2 years into their environmental program. The company used internal (employee) and external (customer) input, along with green-program consulting from TFI to shape their program, and shares their perspective on starting the green program and where they plan to take it.

Meredith Courtemanche, managing editor

Read the rest of the series:
eWaste: Turning the EOL Burden into Profitable Revenue Streams
eWaste: Is Recycling a Value-add EMS?

eWaste: Is Recycling a Value-add EMS?

Electronics manufacturers differentiate themselves in the marketplace and for contract customers with value-added services, traditionally design, final assembly and ship, or quality testing. As end of life (EOL) management gains importance — poor EOL control takes on a specter similar to that of an in-field recall — EMS providers and OEMs are considering recycling and environmental programs when signing contracts.

Ted Gardham, director, sales and business development for EMS provider Elcoteq, notes a 10× increase in OEM interest in electronics recycling. “This will spike coming out of the recession, as environmental programs will meet government and consumer demand,” he adds. A recent survey of manufacturers by the Society of Manufacturing Engineers (SME) reveals that nearly 20% have been asked to provide “environmental footprint” information to their OEM. As far as end markets go, Celestica’s Mike Andrade, senior VP and GM, North America, notes that while consumer demand/awareness and non-government organizations (NGO) pressure has led consumer electronics manufacturers to be the first companies heavily focused on green, other electronics companies such as those in the server, storage, and communications space are quickly catching up. Regional differences are also prominent. For European OEMs in particular, electronics recycling is an expected service, not necessarily a value-add. Therefore, the quality of your recycling program is evaluated against peers’. Elcoteq partners with Li Tong, a recycling company based in Hong Kong. I’ll cover the various recycling models, and what to look for when partnering with a dedicated recycler, in next week’s segment.

For an EMS provider managing the EOL process, traceability on the back end mirrors the look of a front-end supply chain. Customers are demanding this level of visibility to avoid damaging PR after botched recycling jobs and also to closely monitor costs and resources. The damage poor disposal does to a brand is yet to be fully understood, but the EMS providers I spoke with all saw it as comparable to a product recall: bad press, negative brand recognition, and a destroyed EMS/OEM relationship. Kimball Electronics pays special attention to the recycling of cathode ray tubes (CRTs) due to the high lead content, and cold cathode fluorescent tubes used in LCD displays. Celestica also focuses on data protection when products they manufactured enter the waste stream.

“A recycling strategy is not a stand-alone,” notes Andrade of Celestica. Design for the environment (DfE), modular products that can be upgraded rather than replaced, use of less toxic materials in product build, and limiting the transport involved in the supply chain are all environmental initiatives that should be promoted along with EOL disposal. An environmental management service was a “natural outgrowth of RoHS” for Celestica. The knowledge that EMS providers have built up through lean initiatives is easily transferable to environmental programs, such as eliminating waste (this time, carbon or energy waste) in operations. “A lot of suppliers need to understand that implementing lean to green practices can also help with the bottom line by eliminating waste,” says Mark C. Tomlinson, executive director and general manager of SME. The Society runs the Lean to Green Manufacturing Conference, September 28 to 30 in Austin, TX.

Reduce, re-use, recycle programs are consistently cited by OEMs as a service either expected or desired from their contract electronics manufacturing partners. Environmental initiatives are on many OEMs’ roadmaps, though it will not become a buying criterion for a few more years, Andrade says. “It’s clear that being a green manufacturer will be the entrance fee for suppliers in the years to come,” agrees Tomlinson, SME. Since OEMs face internal and outside pressure to implement green initiatives, they are turning to those partners with a demonstrable skill at managing supply chains, tracing multiple products through multiple use stages, and controlling costs. In many ways, the supply chain overhaul that started with RoHS ideally prepared EMS providers to take this next step and add EOL to their offerings. Once you have a sound, functional system in place, be sure to promote your program and the benefits it can provide for the customer. If you are competing in a market where the other EMS providers also have green programs, note the differentiators in your system, whether that be global reach, monetary returns, data protection, etc. Avoid “green washing,” where the client doesn’t get any tangible data on the benefits of your environmental program.

In the next segment of this eWaste series, I’ll look at different electronics recycling business models and the reverse supply chains involved. Finally, we’ll examine the environmental program one OEM implemented, and how they involved the internal workforce in shaping their green initiatives.

Meredith Courtemanche, managing editor

Miss the first post? Read it here: eWaste: Turning the EOL Burden into Profitable Revenue Streams

eWaste: Turning the EOL Burden into Profitable Revenue Streams

What does a garden pot have to do with your electronics assembly operations? In fact, you may have manufactured it, or parts of it. This pot, created by TerraCycle Inc., is a composite of 100% electronics waste (e-waste) like circuit boards and computer parts. Directives like RoHS and WEEE were implemented with the idea that less-toxic electronics would be more easily recycled into the consumer and industrial cultures. Recyclable electronics are the focus of many new product introductions (NPIs), primarily in the consumer electronics segment.

In several upcoming segments, I’ll explore the OEM demand for end of life (EOL) management, how suppliers are meeting this demand, what the “reverse supply chain” looks like, pitfalls of bad recycling strategies, and different electronics recycling business models, with the help of top EMS providers like Elcoteq and Celestica, electronics recyclers like Li Tong, and others involved in this growing industry. Let’s start with top 10 do’s and don’ts of electronics recycling, provided by Pamela J. Gordon, president, Technology Forecasters Inc. and TFI Environment. Pam contributes regularly to TFI’s blog, which often has an environment-conscious take on electronics manufacturing. Here are her Do’s and Don’ts for electronics recycling.

EOL Do
1. Before you even think about recycling, design solutions for your customers with minimal hardware — substantially (e.g., 50%+ by weight) or even completely (e.g., software on existing hardware platforms) reduce hardware. After all, your customers are buying “hardware,” they’re buying a means to meet their needs. (The EMS providers interviewed for this series on eWaste agree — the first step in EOL management is designing for it.)

2. “Postpone recycling” by designing products and your business model for reuse. Your products can live useful lives again and again with upgrades (especially via net-based software) and efficient refurbishing. Consider a leasing model.

3. Collect products that your customers are no longer using, and mine them for hard-to-find and/or valuable parts for refurbished units. Reap hundreds of thousands or millions of dollars savings. (Look for more on this Do in our recycling models segment.)

4. Design your products also for high-value recycling. Train engineers in design-for-environment (DfE) principles, including easy-to-disassemble modules for reuse and materials that are worth something.

5. Minimize the cost and environmental burden of product collection; design “reverse logistics” according to minimal distance traveled and lowest carbon emissions.

EOL Don’t
1. Don’t assume that the photos you’ve seen of unsafe “casual” recycling in under-regulated regions are exaggerated; this practice really is as bad for human and environmental health as it looks.

2. Don’t use a recycler that does not offer proof of where and how your products were recycled; the product has your name on it and publicity is given to brands whose companies irresponsibly recycle products. (Those interviewed all agree — no matter who is at fault, when photos show up of dumped electronics, only your brand is visible.)

3. Don’t wait until the end of your product’s design/manufacturing cycle before creating a reverse-logistics and recycling plan; design products for high-value recycling. (This is where the expertise of EMS providers can really make a difference, as they have done this before.)

4. Don’t think that no one wants products at the end of their first use; second- and third-hand sales are multimillion-dollar businesses for someone; it may as well be for your company than a broker.

5. Don’t choose a recycler that outsources the recycling to some unknown-to-you entity. See the first “don’t” above.

In coming weeks, you’ll see more interviews, with information on allocating resources to provide recycling as a service, how to promote this service with clients, how to select a recycling partner or run the program in-house, and the impact of EOL management.

Meredith Courtemanche, managing editor